Besides, one survey found that marriages initiated through online channels are slightly less likely to break than through traditional offline channels and have a slightly higher level of marital satisfaction for the respondents .
Mate choice and marital decisions, because of their importance to the formation and evolution of society, have drawn wide attention of scholars from different fields.
A recent study on a major North American online dating site found that anonymous users viewed more profiles than nonanonymous ones, however nonanonymity can achieve better matching results .
Economists usually study mate choice and marriage problem from the perspective of game theory and strategic behavior [30,31,32,33,34,35].
The likes-attract means that people choose mates who are similar to themselves in a variety of attributes, which is consistent with the Chinese saying “men dang hu dui”.
From the perspective of evolutionary and social psychology , the difference in parental investment strategies determines the different mate selection strategies for both sexes .
In other words, men tend to seek young and physically attractive women, while women pay more attention to men’s socio-economic status [9, 10], which is consistent with the Chinese saying “lang cai nv mao” for the choice of long-term partners .