And in a 1993 study that analyzed over 1,000 personal ads, researchers found that women typically sought older men, and men typically sought younger women.
Similarly, in a 1994 study using a nationally representative sample of single Americans younger than 35, the results revealed that women were significantly more willing than men to marry someone older by five years; conversely, men were significantly more willing than women to marry someone who was younger by five years.
The thing is for me and a good number of my male friends, many older women were those who we would look to in terms of our dream dates and fantasies.
We probably didn't think that we could take those feeling anywhere though for fear of being out of step with societal norms and the prospect of having any chance of hooking up dashed because we were considered too junior and "not cool".
These days, however, the older woman/younger guy combo are everywhere to be seen.