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In terms of gender breakdown, Statistic Brain found that more than half of online daters are men, while less than half are women.Other studies by Global Web Index and the Pew Research Center had similar results: 62% of dating app users are men, and 13% of American men had used a dating app or site vs. Some scientists say this is because women are more often bombarded with messages and inappropriate photos and claims that feminism has made dating “easier” for men.
Flash forward to 2015, and that number had grown to 59%.
As we mentioned earlier, online dating is becoming the norm, not the exception.
If singles do decide to pay for a dating site, it’s still a more affordable option than trying to meet someone by going out — because you might be paying for a new outfit, Uber or other forms of transportation, as well as drinks and food.
Speaking of money, Statistic Brain reports that the online dating industry’s annual revenue is over $1.9 billion dollars.
However, most dating sites and apps are 100% free to create a profile, upload photos, search for matches, receive matches, flirt (e.g., virtual winks), and communicate.